TAQA Crackers
TAQA built its name on wholesome, feel-good snacks. Then came the twist: a brand-new savory line, starting with crackers. That’s where we came in.
We took Taqa’s warm, playful personality and gave it a savory edge, a look and feel that says “still clean, still good for you, but with a little crunch and attitude.”
From strategy to shelf, we shaped everything: the positioning, the visual identity, the packaging, the voice. It’s unmistakably Taqa, yet stands on its own in the lineup, inviting loyal fans (and new ones) to snack differently.
Date
January 2025
Client
TAQA Snacks
Country
Lebanon