How is this possible, that a rational consumer would be willing to pay more for exactly the same thing? Coke is just soda, Tylenol is just acetaminophen and Levi’s […]
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What Is BeReal?
What is the BeReal app? The photo sharing app taking the world by storm. No filters, no likes, no followers, no bullshit, no ads, just your friends for real. […]
Brand Identity: Why Branding is more than just a Logo
When you think about your brand identity, what do you think about? For many people they think no further than a logo. However, your logo—while important—is only one small […]
How to Prepare an Effective Social Media Strategy
Everything You Need to Know for an Effective Social Media Strategy Nowadays, social media has become an essential part of one’s business strategy; however, it takes more than just […]