In the age of digital media, it can be difficult for brands to stand out from the crowd. With so much content being produced and shared across various channels, […]
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News and tidbits from the industry
7 Digital Marketing Trends for 2023
Stay on Top of These 7 Digital Marketing Trends for 2023 Digital marketing is always evolving. What was popular a few years ago may not be effective today, and […]
4 Steps for Managing Brand Activation on Social Media
Brand activation is all about creating a connection between a brand and its consumers. It’s about creating an experience that customers will remember and associate with the brand. There […]
The Top 5 Considerations To Build Your Brand Right
Creating a recognizable and successful brand is essential for the success of a business. Your business can differentiate itself from the competition with a unique brand identity. Your company […]
How Digital Marketing is Evolving in the Face of Web 3.0
Web 3.0 is the latest development in the internet that is designed to improve user experience. It provides more interactive and advanced advertising opportunities that digital marketers can use […]
Learning from Top F&B Brands About Social Media Voices
In the fast-paced world of social media, it’s easy for brands to get lost in the noise. The restaurant industry is a rather competitive field. To stay ahead of […]
How Good Community Management can Reflect your Brand
How Good Community Management can Reflect your Brand As a business owner, you know that strong community management is a powerful asset. A thriving community can provide support, customers, […]
5 Steps to Picking the Right Colors for Your Branding
5 Steps to Picking the Right Colors for Your Branding Color plays a significant role in consumer decision-making. It influences a customer’s perceptions and emotions and can also attract […]
5 Benefits of Using Social Media for Business Expansion
5 Benefits of Using Social Media for Business Expansion Social media has evolved from a simple sharing platform to one of the essential tools for business. From the lucrative […]
An Encounter with the Arabic Type
An Encounter with Arabic Type Mashq Conference, October 2022 By Youmna Habbouche My colleagues and I recently witnessed, at the American University of Beirut, professionals, scholars, and students coming […]