TAQA | Snacks On a Mission Campaign
When TAQA decided to become the first Lebanese snack producer to become carbon neutral, zero waste and have recyclable, plant based, palm oil free and GMO free products, they didn’t just produce any snacks, but rather Snacks on a Mission! Hence the new slogan we have created for the brand on their path to being an eco-conscious brand. We implemented visually the campaign across all digital channels, as well as in retail stores by developing the POSM material that conveys their new motto. We also took on their social media channels and made sure their ongoing communication mattered to their community as much as their own mission.
Date
Ongoing
Client
Bread Basket sarl
Country
Lebanon