Web 3.0 is the latest development in the internet that is designed to improve user experience. It provides more interactive and advanced advertising opportunities that digital marketers can use […]
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News and tidbits from the industry
Learning from Top F&B Brands About Social Media Voices
In the fast-paced world of social media, it’s easy for brands to get lost in the noise. The restaurant industry is a rather competitive field. To stay ahead of […]
How Good Community Management can Reflect your Brand
How Good Community Management can Reflect your Brand As a business owner, you know that strong community management is a powerful asset. A thriving community can provide support, customers, […]
5 Steps to Picking the Right Colors for Your Branding
5 Steps to Picking the Right Colors for Your Branding Color plays a significant role in consumer decision-making. It influences a customer’s perceptions and emotions and can also attract […]
5 Benefits of Using Social Media for Business Expansion
5 Benefits of Using Social Media for Business Expansion Social media has evolved from a simple sharing platform to one of the essential tools for business. From the lucrative […]
An Encounter with the Arabic Type
An Encounter with Arabic Type Mashq Conference, October 2022 By Youmna Habbouche My colleagues and I recently witnessed, at the American University of Beirut, professionals, scholars, and students coming […]
Make-A-Video: Meta’s New AI Model For Text-To-Video Generation
Meta Introduces Make-A-Video, an AI Technology that Can Make Videos from Text Make-A-Video is Meta’s new AI-powered video generator that can create new video content from text or image […]
Brand influence: How people subconsciously choose brands
How is this possible, that a rational consumer would be willing to pay more for exactly the same thing? Coke is just soda, Tylenol is just acetaminophen and Levi’s […]
What Is BeReal?
BeReal App: The Photo-sharing App Taking the World by Storm. No filters, no likes, no followers, no bullshit, no ads—just your friends for real. Over the last ten years, […]
Brand Identity: Why Branding is More than Just a Logo
When You Think about Your Brand Identity, What Do You Think About? For many people, they think no further than a logo. However, your logo—while important—is only one small […]