5 Benefits of Using Social Media for Business Expansion Social media has evolved from a simple sharing platform to one of the essential tools for business. From the lucrative […]
An Encounter with the Arabic Type
An Encounter with Arabic Type Mashq Conference, October 2022 By Youmna Habbouche My colleagues and I recently witnessed, at the American University of Beirut, professionals, scholars, and students coming […]
Make-A-Video: Meta’s New AI Model For Text-To-Video Generation
Meta Introduces Make-A-Video, an AI Technology that Can Make Videos from Text Make-A-Video is Meta’s new AI-powered video generator that can create new video content from text or image […]
Brand influence: How people subconsciously choose brands
How is this possible, that a rational consumer would be willing to pay more for exactly the same thing? Coke is just soda, Tylenol is just acetaminophen and Levi’s […]
What Is BeReal?
BeReal App: The Photo-sharing App Taking the World by Storm. No filters, no likes, no followers, no bullshit, no ads—just your friends for real. Over the last ten years, […]
Brand Identity: Why Branding is More than Just a Logo
When You Think about Your Brand Identity, What Do You Think About? For many people, they think no further than a logo. However, your logo—while important—is only one small […]
How to Prepare an Effective Social Media Strategy
Everything You Need to Know for an Effective Social Media Strategy Social media is now an important part of any business plan. However, you need to do more than […]